Breast Cancer Awareness Month 2025

Breast Cancer Awareness Month is an international health campaign that takes place every October. The Breast Cancer Awareness Month aims to raise awareness about breast cancer, encourage early detection, and support research and treatment. The initiative was started in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca). The theme of the Breast Cancer Awareness Month 2025 is: Every Story is Unique, Every Journey Matters. This theme highlights that breast cancer affects each woman and her family in unique ways, and that every individual’s journey should be met with compassion, dignity, and meaningful support.

Breast Cancer Awareness Month

October 2025

Theme: Every Story is Unique, Every Journey Matters.

The female gender is the strongest risk factor for breast cancer. Around 99% of breast cancer cases occur in women and 0.5-1% of breast cancer cases occur in men. The goal of the breast cancer awareness month is to educate the public about the importance of regular screening (like mammograms), self-examinations, and early diagnosis, which can greatly improve the chances of successful treatment. Events during the month often include fundraisers, walks, pink ribbon campaigns, and educational activities to support patients and survivors and contribute to breast cancer research.

The Vision: Zero Deaths from Breast Cancer

Breast Cancer pink ribbon The pink ribbon is the universal symbol of breast cancer awareness. It was first introduced in 1991 by the Susan G. Komen Foundation when it handed out pink ribbons to participants in its Race for the Cure event in New York City. While it began in the United States, Breast Cancer Awareness Month has become a global campaign, recognized and promoted worldwide. Countries around the globe host events, fundraisers, and awareness initiatives in support of breast cancer awareness, research, and treatment. Many events during the month are focused on raising money for breast cancer research. This funding goes toward finding better treatments, potential cures, and improving patients’ quality of life.

Breast Cancer Awareness Month Infographic

Facts about breast cancer

What is breast cancer?

Breast cancer is a type of cancer that forms in the cells of the breast, typically in the ducts or lobules. It occurs when these cells grow uncontrollably, forming a tumor that can be felt as a lump or seen on an imaging test, such as a mammogram. Breast cancer can be either invasive or non-invasive.
Non-invasive breast cancer, also called in situ cancer, means the cancer cells remain confined to the ducts or lobules of the breast and have not spread to surrounding tissue. It is not life-threatening and can be detected in early stages. Invasive breast cancer means the cancer cells have spread beyond the ducts or lobules into the surrounding breast tissue, and potentially into lymph nodes or other parts of the body (metastasis).

What risk factors can affect breast cancer?

Various risk factors contribute to the cause of breast cancer. Some of these factors cannot be influenced, while we can actively control others, such as our diet.

Non-modifiable risk factors include gender, age, a genetically inherited high risk for breast cancer, dense breast tissue and personal history. Especially women are far more likely to develop breast cancer than men, though men can also develop the disease.

Modifiable risk factors include taking birth control pills, hormonal exposure, consumption of alcohol or tobacco, bad nutrition, low physical activity, overweight and work place hazards.

Signs & Symptoms

Some people have no symptoms, and the cancer is discovered during a screening mammogram or physical examination by a doctor. Anyway, understanding the signs and symptoms of breast cancer can make the difference between early and late diagnosis. If the cancer is detected at the earliest, localized stage, the relative 5-year survival rate for breast cancer is 99%. These signs include:

New lumps or thickening in the breast, especially if in only one breast
Nipple sores, change in shape of the nipple
Nipple discharge or turning in
Changes in the size or shape of the breast
Skin of the breast dimpling
Discomfort or swelling in the armpit
Rash or red swollen breasts
Ongoing pain that is not related to your menstrual cycle that remains after your period and occurs in only one breast

Treatment

Treating breast cancer typically involves a combination of approaches tailored to the individual’s specific situation. The common treatment options include:

Surgery: Lumpectomy, what means removing the tumor and a small margin of surrounding tissue. Another surgery method is removing one or both breasts, either partially or completely, what’s called Mastectomy.
Radiation Therapy: High-energy waves target and kill cancer cells, often used after surgery to eliminate remaining cells.
Chemotherapy: Uses drugs to kill cancer cells or stop their growth, usually administered before or after surgery.
Hormonal Therapy: For hormone receptor-positive cancers, medications can block hormones that fuel cancer growth (e.g., tamoxifen, aromatase inhibitors).
Targeted Therapy: Drugs that target specific characteristics of cancer cells (e.g., HER2-positive cancers may be treated with trastuzumab).
Immunotherapy: Uses the body’s immune system to fight cancer, sometimes used in specific types of breast cancer.
Clinical Trials: Participating in research studies to access new treatments not yet widely available.