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Startseite » News » Taste Masking Challenge of 155 Active Pharmaceutical Ingredients

Taste Masking Challenge of 155 Active Pharmaceutical Ingredients

9. October 2025
Taste Masking Challenge of 155 Active Pharmaceutical Ingredients

Taste Masking Challenge of 155 Active Pharmaceutical Ingredients

Abstract

Regulations in the US and EU require and incentivize the development of palatable, age-appropriate medicines for children. However, the taste masking challenge of new drug actives is generally unknown, making development of palatable drug products extremely difficult. To develop palatable drug products, formulation scientists first need to determine if the drug active is bitter, has an offensive aroma (malodor) or is burning as each perception requires a different formulation approach. This retrospective compilation of results of 155 taste assessment studies reveals diversity in aversive flavor attributes of active ingredients. Bitterness was the primary taste masking challenge for 65% of the drug actives. Aversive aromas (e.g., solvent, fishy, oxidized oil) were the second most common challenge, impacting 8% of drug actives. Approximately 5% had trigeminal irritation, and a smaller subset were sour or salty (4%). None were found to be sweet. Of note, 14% of drug actives were “bland” in flavor, with no measured aversive attributes. Complicating development, most actives (>90%) were found to have multiple aversive flavor attributes. These findings highlight the need to determine the aversive attributes early in clinical development (Phase 1) to guide dosage form selection and formulation design.

Introduction

Flavor is a combination of taste, aroma, mouthfeel and texture. Many Active Pharmaceutical Ingredients (APIs) have an aversive flavor element that can lead to dose rejection or poor compliance, particularly in pediatric populations. Tablets and capsules are not suitable for children who cannot swallow them or adults with dysphagia1 and therefore other forms are required. However, many alternative pediatric dosage forms (e.g., liquid, multipartculate, orally disintegrating tablet) have comparatively long oral residence times that increase the perception of aversive flavor attributes, frequently making them unacceptable. In addition to ensuring that medicines are safe and effective for children, the US Food and Drug Administration (FDA) and European Medicines Agency (EMA) require drug developers to address the creation of palatable, age-appropriate dosage forms as part of required Pediatric Study Plan and Pediatric Investigation Plan, respectively.

The American Association of Pharmaceutical Scientists (AAPS) Pediatric Formulations Task Force published a report2 on pediatric medicines that advanced a decision framework for guiding the development of palatable pediatric dosage forms. The recommended first step is to identify and quantify the aversive flavor attributes of the API to assess the taste masking challenge and provide taste masking technology guidance, which includes five general approaches – signal interruption, flavor system, alternate API form, complexation, and encapsulation.3

Aversive attributes are measured via sensory analysis, which is the scientific discipline used to “evoke, measure, analyze, and interpret those responses to products that are perceived by the senses of sight, smell, touch, taste, and hearing”.4 Sensory analysis entails the use of human subjects (in-vivo) to measure perceptions of flavor. In-vitro models (e.g., in-silico/e-tongue5,6,7,8, cultured cell-based biosensors9,10, and animal surrogates11,12,13) are under investigation in pre-clinical research but in the absence of correlation to human data, they are of limited utility in predicting flavor issues or guiding the development of palatable formulations.

Sensory analysis methods are broadly divided into two broad classes14 – analytical and affective:
Analytical methods are used to quantitatively measure the attributes of products and guide formulation development. Analytical sensory testing methods utilize trained assessors to identify the perceived attributes – taste, aroma, mouthfeel and texture – and rate the perceived intensity of each attribute using a measurement scale that is established with chemical reference standards.

Affective methods measure human response to products and include measures of hedonics (liking) and preference and always use untrained respondents. Affective methods do not characterize or quantify flavor attributes and untrained subjects frequently confuse flavor attributes15. Thus, these methods may be used as a surrogate measure of acceptability but cannot be effectively used to guide formulation development.

Published research literature of sensory data includes a single drug active or at best a small number of related actives.16,17,18 The data described herein presents a retrospective analysis of the flavor attributes of 155 drug actives and reveals the diversity, complexity and difficulty of developing palatable, age-appropriate drug products.

Materials and Methods

The flavor attributes of 155 APIs were measured in separate programs to identify and quantify the taste masking challenge, inform dosage form selection and guide development of palatable formulations. For most programs the objective was to develop a palatable, age-appropriate, easy-to-swallow dosage form as an alternative to solid oral tablets or capsules. In a few cases, a high dose loading, or the physio-chemical properties of the API necessitated a dosage form other than a traditional oral solid. A list of the intended dosage forms is shown in Table 1.

Table 1. Intended Dosage Forms

3d Printed Tablets
Chewable Tablets
Dry Syrups
Films
Gummies

Nasal Sprays
Nebulized Liquids
Minitablets
Multipartculates

Oro-Adhesive Tablets
Orally Disintegrating Tablets
Solutions
Suspensions

Target indications for the 155 APIs represented a wide range of common and rare (orphan) diseases and disorders afflicting both children and adults (Table 2). Most APIs were investigational compounds and a few represented new dosage forms of approved prescription medicines – 505(b)(2) applications. Monographed over-the-counter actives and dietary supplements were not included. The specific APIs cannot be disclosed due to confidentiality.

Table 2. Target Indications

Autoimmune DiseaseGenetic DisordersNeurological Disorders
Rheumatoid ArthritisCystic FibrosisMigraine
Alopecia AreataRett SyndromeEpilepsy
PsoriasisCeliac DiseaseMultiple Sclerosis
Eosinophilic EsophagitisPyruvate Kinase DeficiencyAmyotrophic Lateral Sclerosis
CancersSickle Cell DiseaseAttention Deficit Hyperactivity Disorder
Myeloid LeukemiaHereditary AngioedemaDisorder
Non-Hodgkin LymphomaInfectious DiseasesRespiratory
Multiple MyelomaHIVAsthma
MyelofibrosisHepatitis B/CCOPD
Metastatic Breast CancerCytomegalovirusAllergic Rhinitis
NeuroblastomaRespiratory Syncytial VirusSleep Disorders
Lung CancerEnterovirusNarcolepsy
Endometrial CancerCoronavirusInsomnia
CardiovascularMental Health ConditionsOther
HypertensionPsychosisChronic Kidney Disease
Gastrointestinal DisordersSchizophreniaAnemia
Irritable Bowel SyndromeMajor Depressive DisorderHyperkalemia
Crohn's DiseaseBipolar DisorderPrecocious Puberty
Ulcerative ColitisPanic DisorderLipid Disorder
Gastroesophageal RefluxSubstance Abuse DisorderSexual Dysfunction

Flavor is a concentration effect – 5mL of a liquid drug product tastes the same as 10mL. Accordingly, flavor attributes were measured at the highest expected clinical strength for the intended patient population to represent the worst-case taste masking challenge. Additional clinical strengths were included when known. Alternatively, a descending concentration series was evaluated to determine the maximum palatable strength.

Drug actives were assessed as aqueous preparations or dry powders depending on the intended dosage form. Those intended for dosing as liquids (solutions, suspension, or in liquid vehicles) were assessed as aqueous solutions or suspensions. Actives intended for solid dosing (ODT’s, dry syrups, films, and gummies) were assessed as dry powders.

Samples were evaluated using the Flavor Profile Method19 of sensory analysis, an internationally recognized and ISO/ASTM approved open-source method. Flavor Profile uses highly trained adult assessors (“panelists”) to identify the flavor attributes in the order in which they are perceived and to measure the intensity of each attribute. Separate measurements are made for the initial flavor (T=0) and at specified time intervals in the aftertaste, typically 1, 3, 5, 10, 15, 20, 25, and 30 minutes20.

The measured attributes include all oral flavor attributes – taste, aroma, mouthfeel, and texture.
“Taste” refers to those sensations perceived through the stimulation of the receptor cells located in the taste buds on the epithelium of the tongue and oral cavity. Five distinct tastes, known as basic tastes, are perceived in the oral cavity – sweet, sour, salty, bitter and umami (savory). Bitterness or intense sour and salty tastes are known to be aversive.
“Aroma” is the perception of volatile chemical compounds perceived via the sense of smell (olfaction) through stimulation of receptor cells in the olfactory epithelium located in the upper reaches of the nasal cavity. Examples of aversive aromas include solvent, oxidized oil, fishy, sulfurous and fecal.

Figure 1. Flavor Profile Method Summary
Figure 1. Flavor Profile Method Summary

“Mouthfeels” are sensations that arise when chemical compounds directly stimulate free nerve endings in the trigeminal (Vth cranial) nerve. Examples of aversive mouthfeels are numbing (produced by compounds such as clove oil or parabens) and bite/burn (produced by compounds such as pepper or ethanol).
“Textures” are tactile characteristics perceived in the oral cavity when a product is deformed through mastication – chewed, swished, rolled, agitated, or swallowed. Notable aversive textural attributes include grittiness and mouthcoating.

The perceived intensity of each attribute is measured on the 7-point Flavor Profile scale that ranges from none (0) to strong (3) and is established with chemical reference standards. Attributes at a slight (1) intensity are discernable to untrained subjects (consumers and patients) and this intensity is known as the recognition threshold. Therefore, the goal for palatability is for aversive attributes (e.g., bitterness or irritation) to be below this threshold. The Flavor Profile scale and definitions are as shown in Figure 1.

All studies were conducted following ICH Good Clinical Practice.21 Up to ten panelists were enrolled in each study. Taste assessment samples were compounded at the clinical site or supplied by sponsor as cGMP drug products.

Results

The primary aversive flavor attribute of the 155 APIs is shown in Figure 2. Bitterness was the most common primary taste masking challenge, representing 65% of the APIs. Aversive aromas were the next most common challenge, impacting 8% of APIs. Some descriptors of these malodors included “phenolic” (like Band-Aids), “sulfidy” (overcooked cruciferous vegetables), “oxidized oil” (like old paint), and “solventy” (e.g., acetone, or ether-like). Approximately 5% produced mouthfeels such as trigeminal irritation (e.g., burning) , and a smaller subset were sour or salty (4%). None were found to be sweet. A full 14% of actives were “bland” in flavor, with no measured aversive attributes.

Figure 2. Primary Aversive Attributes of 155 APIs
Figure 2. Primary Aversive Attributes of 155 APIs
Figure 3. Secondary Aversive Attributes of 155 APIs
Figure 3. Secondary Aversive Attributes of 155 APIs

Most actives were characterized by multiple aversive attributes, and the secondary challenges are shown in Figure 3.

Approximately half of the APIs had a secondary aversive aroma, with a complete listing in Table 3 below. The remaining secondary aversive attributes were more evenly distributed.

Table 3. Aversive Aroma Descriptors

Acetate
Acetone
Burnt Polyethylene
Butyric Acid
Candle Wax
Ethanol
Ether-like

Fecal
Fishy Amine
Geosmin (Moldy)
Heptane
Iso-Propyl Alcohol
Musty
Oxidized Oil

Peroxide
Petroleum Ether
Phenolic
Sulfidy
Wet Cardboard
Wet Paper

 

The time duration that an aversive attribute is perceptible into the aftertaste is a useful measurement the overall intensity of the flavor of a drug active. In figure 4, the length of time that the primary aversive attribute is present above the recognition threshold (> 1) is plotted as a histogram for the 155 APIs across all categories (e.g. bitterness, aromatic, or mouthfeel).

The time intensity data is broken down by category in Figure 5, where the mean time-intensity profiles are plotted for APIs with a primary bitter, aromatic, mouthfeel or sour challenge. In this figure, the background shading represents the intensity above the recognition threshold (1-intensity). Amongst the common aversive attributes, bitterness lingered longest in the aftertaste, with average bitterness only declining to the recognition threshold by 30 minutes in the aftertaste. Aversive aromas and sourness had on average much shorter aftertaste profiles, dropping below a 1-intensity by 3 minutes in the aftertaste. The average mouthfeel profile was in between, with the mean profile reaching a 1-intensity by 15 minutes in the aftertaste.

Figure 4. Aftertaste Duration
Figure 4. Aftertaste Duration
Figure 5. Mean Time Intensity by Aversive Attribute
Figure 5. Mean Time Intensity by Aversive Attribute

Discussion

Figure 6. Taste Masking Challenge of APIs
Figure 6. Taste Masking Challenge of APIs

Identifying the aversive flavor attributes of a drug active is a necessary first step in developing a palatable drug product. The four components of flavor – taste, aroma, mouthfeel and texture – each have separate and distinct perception pathways that are mitigated by fundamentally different formulation approaches. For example, bitterness can be reduced via the complementary tastes of sweet, sour and salty whereas aversive aromas are reduced by blending with more patient-acceptable ones.22,23 Importantly, flavor excipients added to mask a target aversive attribute need to persist in the aftertaste as long as the attribute it is trying to cover. Accordingly, strongly bitter APIs with a short aftertaste (like caffeine in coffee or quinine in tonic water) have a lower taste masking challenge than those that linger for 5, 10, 30 minutes or longer. This time-dependent difficulty stems from the limited effectiveness of potential taste masking approaches as most flavor excipients do not linger at perceptible intensities longer than a few minutes. For the 155 APIs, the duration of the aversive flavor attributes in the aftertaste can be used to categorize the overall difficulty of the taste masking challenge as shown in Figure 6.

The APIs that linger between 0 and 3 minutes (cumulatively 44 APIs) represent a low taste masking challenge. Those that linger between 5 and 25 minutes (cumulatively 84 APIs) represent a moderate challenge, and those that linger for 30 minutes or longer (29 APIs) represent a very difficult challenge.

Figure 7. Intensity Profiles of Selected Sweeteners
Figure 7. Intensity Profiles of Selected Sweeteners

As illustrated previously in Figure 5, the average API bitterness lingers for 30 minutes in the aftertaste, requiring a flavor masking system that includes complementary basic taste excipients (i.e., sweet, salty, sour) that also lingers for 30 minutes. By comparison, the average sour challenge only requires 3 minutes of coverage via blending with its complementary basic tastes (sweet, salty, and bitter). Excipients that impart basic tastes such as organic acids (sour) saccharides (sweet) and flavor potentiators like sodium chloride (salt) have temporal qualities (i.e., how long taste lingers into the aftertaste). This lingering in the aftertaste can be selected to match the aversive attribute of the API. In the realm of sweeteners (Figure 7), this often means that high intensity options with longer aftertaste duration are more useful for lingering APIs than bulk sweeteners such as sucrose with shorter persistence.

Aversive mouthfeels such as burning and numbing linger at a patient perceptible intensity for an average of 15 minutes and require masking over this time. Aversive mouthfeels may require application of an API sequestration technology25,26,27 as excipient approaches are of limited utility in this domain. Coating systems may introduce their own challenges (e.g. grittiness) that can be reduced through particle size reduction, if severe, or through viscosity systems, if moderate28,29. Similarly, the mean aroma profile lingers above a recognition threshold (>1) for 5 minutes, which requires blending with identifying aromas (e.g., cherry, grape, or orange) that persist for at least 5 minutes in the aftertaste.

Conclusion

The Flavor Profile method of sensory analysis is a useful tool for identifying and quantifying the taste masking challenge of drug actives, informing dosage form selection and guiding development of palatable formulations. The taste masking challenge is a function of the modality (taste, aroma, mouthfeel, texture), intensity and duration of the aversive flavor attributes. This retrospective compilation of results of 155 taste assessment studies reveals diversity in the primary taste masking challenge and highlights that many drug actives have multiple aversive attributes – bitterness, aroma (malodor), mouthfeel (irritancy) and others, each of which need to be addressed to create a palatable drug product. The persistency or duration of aversive attributes in the aftertaste is also widely distributed and can linger above the recognition threshold for over 30 minutes, increasing the overall taste masking challenge. The resulting data can also be used to guide the selection of the most appropriate taste masking technology approach.

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Download the full articleon “Taste Masking Challenge” here

(click the picture to download the brochure)

Taste Masking Challenge of 155 Active Pharmaceutical Ingredients

Source: THE EUROPEAN SOCIETY OF MEDICINE, technical brochure “Taste Masking Challenge”, Medical Research Archives, Volume 12 Issue 10, Tisi, DA. and Worthington, JH., 2024. Taste Masking Challenge of 155 Active Pharmaceutical Ingredients. Medical Research Archives, [online] 12(10). https://doi.org/10.18103/mra.v12i10.5890


Read more interesting articles on Taste Masking by David Tisi:

  • Methods of Analysis Used in Taste Masking
  • The Taste of 101 API’s summarized
  • API Taste Masking Challenges
API Taste Masking Challenges
API Taste Masking Challenges
Tags: excipientsformulation

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