Top 10 Trends in Excipients for the Nutraceutical Oral Solid Dosage Forms Market

The overall nutraceuticals market is growing at a higher rate than pharmaceuticals. However, the growth in the nutraceutical market does not entirely translate to excipients market growth for nutraceutical OSDFs. The reason: Excipients are mainly used in the nutraceutical oral solid forms of tablets and capsules and not in forms such as protein powders or other functional foods that are growing at a slightly higher rate. While the United States is the largest market, the European market will be growing more quickly, with some segments, such as functional coatings for nutraceuticals, still developing.

Here are the 10 biggest trends in excipients for the nutraceutical oral solid dosage forms market:

1. Within nutraceutical OSDFs, tablets consume the majority of the volume of excipients; however, the capsule form is expected to grow at a higher rate.

2. Despite the growing popularity of clean-label supplements, there is no definition or regulations provided by the FDA; the meaning of clean label is usually defined by individual brand owners or manufacturers. Usually, the definition is used on products that are gluten-free, vegetarian/vegan, Kosher and Halal, non-GMO, organic, and free of artificial colors/preservatives.

3. Nutraceuticals are more easily available than they were over a decade ago, with a substantial presence in both online stores and physical stores. Online is the most preferred nutraceutical channel, especially among younger consumers, due to the improved online shopping experience and easy access to information.

4. Personalized interactive tools offered for free by online retailers help create a customized list of nutraceuticals based on the condition and needs of the consumer. For example, at the end of 2019, GNC announced the launch of its new personalized wellness program, GNC4U. The online tool creates customized supplement plans for consumers.

5. Personalized nutrition is also an emerging trend in the nutraceutical market, particularly in Europe. In most cases, it is related to offering select micronutrient combinations with individual dosages according to various needs. Read the other 5 Top Trends here

by Ramin Akhundov – www.klinegroup.com